Leading enterprise customer data platform
Deliver personalized customer experiences with the ultimate 360-degree view of your customers.
Optimize and orchestrate real-time customer journeys
Reduce cost-per-conversion using AI-driven insights and automated workflows with personalized recommendations that maximize customer lifetime value.
Personalize customer experiences in a cookie less future while protecting privacy
Easily balance privacy and personalization with consent data that’s automatically updated and classification labels that help keep information secure.
Turn known and unknown prospects into raving fans
Ingest transactional, behavioral, and demographic data to create deep insights and complete, up-to-date customer profiles that honor customer consent.
Improve retention and loyalty
Shorten sales cycles, reduce churn, and keep customers for life by acting on customer signals and feedback in real time.
Customers are transforming with Commerce
Unify back-office, in-store, e-commerce, and call center experiences to personalize customer engagement, increase employee productivity, and optimize store operations.
Engage across traditional and emerging channels
Give your customers or partners the option to purchase when, how, and where they want—on any device—by delivering a frictionless and consistent engagement across online and offline channels.
Build loyalty and exceed expectations
See a comprehensive view of your customers or partners on a unified commerce platform, respond to their needs across engagements, and foster lasting relationships.
Get everything to build and run digital commerce
Grow your business with a unified digital commerce solution that scales to meet your needs across business and consumer sales.
Enable AI-driven intelligent commerce
Infuse intelligence across your sales operations with AI capabilities that improve customer and partner experience, drive greater ROI, and optimize business practices.
Discover more about your customers
Use natural language to query your customer data with Copilot in Dynamics 365 Customer Insights. Uncover valuable insights, such as customer lifetime value, product preferences, and average customer purchases.
Target the right audience
Easily segment target customers by describing the segment in your own words with Copilot. Empower your team to quickly build, review, and modify customer segments before each email campaign.
Craft captivating content faster
Generate fresh and customizable content recommendations—tailored by audience segment—with Copilot.
Create journeys using simple descriptions
Simplify the creation of customer journeys with Copilot and generate suggestions for you to approve or modify by simply describing your optimal business goals, target audiences, or desired flows.
Design branded content faster
Kickstart the creation of emails and marketing forms by using your website as reference. Add the URL to Copilot and receive recommendations that are brand aligned and can easily be refined to meet your content needs.
Orchestrate real-time customer journeys
Easily create contextually relevant journeys with the visual journey builder. Use real-time, customer-triggered events to immediately respond to customer actions and convert interest into sales.
Boost customer engagements with AI
Provide tailored and memorable experiences—and deliver the right message at the best time to your customers—with AI-driven channel selection.
Increase engagement with experimentation
Run A/B tests to identify the highest-performing content or journey branches, and measure their success to track your business goals.
Nurture leads and accounts
Generate and nurture more sales-ready leads with personalized communications. Automatically score each lead and trigger timely notifications for sellers based on scoring or immediate qualification.
Reach customers where they are
Engage customers through a variety of ready-to-use digital channels, including SMS with Infobip, LINK Mobility, Telesign, Twilio, push notifications, and email.
Improve marketing and sales effectiveness
Align marketing and sales on common goals to optimize pipeline velocity. Use pre-made analytics dashboards to track primary drivers for lead generation and qualification.
Create richer customer profiles
Unify all transactional, demographic, and behavioral data for a holistic view of your customers. Gather customer activity across channels to engage customers with tailor-made activities.
Accelerate time to insights
Identify customer trends and patterns using ready-made machine learning templates that predict customer lifetime value and recommend the next best action to take.
Go from unknown to known customers
Resolve customer identities by gathering historic transactional, behavioral, and demographic data with AI-powered identity management.
Enrich customer data with ease
Build richer customer profiles with first-party and third-party signals, including Microsoft proprietary audience intelligence—and uncover granular preferences using prebuilt third-party data sources.
Create and manage customer segments
Discover new audience segments with AI recommendations. Then, elevate personalization with real-time segmentation to dynamically update and adapt customer segments based on the most recent data.
Balance customer consent and privacy
Add consent data to the unification process and easily keep the consent status updated with automatic data refresh to ensure privacy and security regulations are always met.